Cinzia Cinotti, the soul of the brand, originally from Sulmona, breathes the atmosphere and the taste of beauty from the early age in her paternal grandfather's clothing store. Always linked to her land, she draws inspiration from the roots and traditions of her place. She first creates Piccola Ludo, a girl line, and then Lavi, a capsule of clothes dedicated to a refined, feminine woman with a touch of sober romanticism. She loves white and vichy and the combination of refined and unusual colors and materials. Particular attention is paid to craftsmanship and Italian style, collaborating and using the skilled hands of local embroiderers and sartorial tailors.