New Brands for the FW 25.26 collection


From Emanuela Passini's research, the news for the next Fall - Winter 2025/2026 sales campaign have emerged three new brands in the Papaveri universe: Apparis, Augusta and Love Stories. The commitment of Emanuela and her entire team is to always propose news from the world of fashion to stand out and satisfy all its customers.

APPARIS
Apparis launched in 2018 with a vision to redefine luxury fashion. French duo Amelie Brick and Lauren Nouchi aimed to offer elevated alternatives that prioritize both style and sustainability. Committed to creating pieces that empower our customers to feel confident and stylish, Apparis has built a vibrant and bold community. Our focus is on merging exceptional design with ethical practices, inviting you to explore our collection and enjoy style that aligns with your values.
“We are strong and uncompromising. We want to inspire and empower our community to express themselves through fashion, and we do this by creating pieces that are as unique and bold as you are.”

AUGUSTA
Founded in 2019, Augusta is a premier women’s shoe brand based in Spain, dedicated to crafting high-quality footwear that seamlessly blends timeless craftsmanship with contemporary design. The mission is to empower modern, urban women by providing them with stylish, comfortable, and durable shoes that complement their dynamic lifestyles. The founders of the brand are two sisters, Paloma and Cristina Rato, who after many years of experience working abroad, they decided to start their own brand back together in their mother Country.

LOVE STORIES
Rooted in the belief that “life is too short to wear boring lingerie,” Love Stories’ designs fuse playful prints and outspoken colours with a feminine, mix-and-match aesthetic. The brand reimagines lingerie classics with an unexpected and modern outlook: styles to make you happy, to empower you, and to creatively express your mood of the day. Love Stories was founded in Amsterdam, the Netherlands, in 2013 by Dutch interiors stylist Marloes Hoedeman.

FW 25.26 COLLECTIONS
WWW.SHOWROOMPAPAVERI.COM
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