Nine in The Morning is an Italian brand. It was born from a family of a business owners who have become increasingly passionate about one of the most iconic and beloved fabrics in the world: denim. From the love for this fabric was born the need to experiment to be able to create models of pants that could express the many faces of a woman Every pair of pants, every piece of clothing, every “Nine” is the result of a conversation between the past, and the future. We imagine the fabric in the hands of a tailor that challenges everything: the near future and the distant future.